![]() The video for “I Knew You Were Trouble” is about losing yourself, and ironically, that is exactly what Taylor Swift does with this song. ![]() Sure, the short term success will be (and has been) grand, but it will be at the expense of the long term acceptance as a substantive artist that Taylor Swift covets. ![]() If she wants to become a dance club diva, she will quickly become a small fish in a big sea. Taylor Swift, the sweet little curly-haired girl that wrote all her own songs about romance is who America fell in love with. The ultra-sacchrine, clean, ska-esque power pop opening guitar riffs, followed by the hip-hop cadence of Taylor’s bubble-gum dance club lyrics are like pouring a gallon of white paint on a Rembrandt, or serving caviar on a Cheeto. The effect is the utter destruction of any fantasy or mood this video conveys. The “love as drug” storyline is enthralling, and the moral about losing who you are is both stimulating and well executed, helped along by Taylor’s reflective and contrite dialogue bookending what should really be characterized as a cinematic short as opposed to a simple music video.Īre you feeling the mother of all “but’s” coming on? Because that’s what hits you at the 2:03 mark when the actual “I Knew You Were Trouble” song gets piped into this post-Apocalyptic panoram. The vision of the “I Knew You Were Trouble” video is beyond ambitious, and through the intelligent and creative use of light, setting, character, and costuming, they accomplish the most craved effect for a 5 to 6-minute piece of film: transporting you to a different place. Quickly characters are introduced that are completely counter-intuitive to the prim and proper Taylor Swift persona we are all familiar with, while Taylor herself is dirtified in a hipster punk getup with disheveled, pink-tipped hair, dark eyes, and her subtle overbite captivating the eye like Jennifer Grey’s pre plastic surgery sniffer.īar fights, cheap hotel rooms, Misfits T-shirts, bad tattoos, and the general trappings of a downtrodden, transient life create a backdrop for a tragic story that our sweet Taylor gets so unfortunately wrapped up in. It starts off with Taylor waking up in a dystopia landscape in the form of the leavings of a drug-infused rave. The video for “I Knew You Were Trouble” is heavy in concept, story, and mood. What intrigued me about this video is its boldness and its breadth, and how it perfectly illustrates the greater Taylor Swift paradox. Yes, yes we all know nothing about this is country, so let’s not waste any time rehashing old arguments.
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